Many people take the simple things for granted such as accessibility to clean drinkable water. Nearly 780 million people worldwide don’t have access to clean water. For this campaign Tide partnered with Wateraid; every time you buy Tide Pods or the Wateraid reusable water bottle, they will donate a filtered water jug to a country in need. The illustrations are simple and family friendly to get the buyer thinking about their own family, playing on their emotions and how they can help make a difference. The Wateraid reusable water bottles have traditional illustrated patterns from the top countries in water crisis such as Mexico and Africa.